The Pocket Testament League is a 115 year old non-profit ministry that has motivated thousands of Christians to read, carry and share the Word of God. Started as the vision of a teenage girl named Helen Cadbury in 1893, The Pocket Testament League provides resources to help empowering believers develop a lifestyle of personal evangelism.
The League had a problem: The wanted to provide evangelism resources to as many people as possible, including those who could not pay. The necessitated getting sponsors who could cover these costs. Bryan Feller and his team were brought in to see what could be done about soliciting potential donors online. Over the course of several months Feller and his team ran a Google Adwords campaign, developed a video soliciting donors and performed detailed analysis of prospect behavior online. These insights led to continued improvement in online response rates.
According to Mike Brickley, President of the Pocket Testament League, “You guys did more in a month than we have been able to do in a year, especially with video”