As a prelude to a major product launch, MARC PRO had Bryan Feller Associates develop a video documenting the highlights of a research study conducted at Qunicy College on chronic lower back fatigue.
The MARCO PRO is an muscle electrostimulation device used by athletes recover faster from workouts. The device works by increasing blood flow in fatigued muscles, which helps regenerate tissue faster and remove toxins that build up during strenuous activity. In the study, half of the participants were put on a weight training program and the other half did the weight training program AND used the MARC PRO device. Video interviews were done with people that had used the device and recounted fist hand how it had improved their recovery time and reduced back pain. The video will be used to support sales of the MARC PRO as the company launches a new website and go-to-market strategy.