Content marketing finds an unlikely ally: An Airforce Colonel. Venturist, Inc. is a strategic consulting firm that works with some of the largest corporations in the world. It’s founder, Col. John Warden, created a ground breaking strategic planning process called the Prometheus Process. This intellectual property was born out of his experience as the architect of the air war during Operation Desert Storm.
Why Content Marketing Was Critical to Venturist
Because of the complexity of the process, the power of Warden’s process was not immediately clear to potential prospects – which made new business development efforts difficult.
The Solution: Content Marketing with On-Demand Webinars
To support sales efforts to acquire new clients, Bryan Feller and his team shot and produced a library of on-demand webinars. These webinars were part of a larger content marketing program. They helped build credibility with prospective clients and were a catalyst to better sales conversations. Click on the links below to view some of the presentations: