Gordon Curphy, president of Curphy Consulting, wanted to grow his consulting practice through keynote speaking. To help him accomplish this, Bryan Feller and his team put together a “Quick Start” marketing program that included a website, speaker videos, press kit, and content marketing campaign.
Website
Bryan Feller and his team built Curphy a simple website and used www.leadershipkeynote.net as the primary domain for SEO. The Curphy website www.curphyconsulting.comforwarded to this domain. Without much effort, this domain has stayed at the top of the search “leadership keynote” for 5 years.
Speaker Video
Public speaking is a key success factor for practically any consultant. Speaking engagements are often “paid sales calls” that create opportunities for future business. But to get speaking engagements, you need a speaker video – clips of you speaking so meeting planners have a confort level that you know your stuff. To address this, Feller and his team shot a series of short speaker clips for the website of Curphy making salient points from a keynote (shown above). These clips were also produced on a DVD as part of a Speaker Press Kit.
Speaker Press Kit
To support a speaker marketing campaign, a 10-page, full color, speaker press kit was created for speakers bureau inquiries.
Content Marketing Program
One of the greatest challenges of a professional services firm is differentiation. In many cases the services are intangible and it’s the ideas and intellectual property of the firm that separates it from its competitors. Winning business in this type of an environment takes more than great salesmanship, it takes a strong content marketing program. Feeding innovative ideas to current and potential clients on a consistent basis builds credibility, keeps a firm top of mind with client, and positions its sales team as subject matter experts. Feller and the Curphy Consulting team developed a series of web-based interactive video presentations that addressed key issues in the leadership development space. Each presentation gave clients and prospects great information that helped them understand the issues they were dealing with better, and left them wanting more. In the world of high-speed, busy executives, these presentations allowed prospects to interact with compelling content on their own time. The program ultimately helped the Curphy Consulting team reduce its sales cycle, and win more business. Click on the links below to view some of the presentations:
- Failed, Jailed, Derailed: The Dark Side of Leadership
- The Followership Model
- The Rocket Model: Building High Performing Teams