The National Christian Foundation has retained Bryan Feller Associates to help them develop and execute a new marketing strategy focused on improving engagement of existing clients, and acquiring new ones.
Key elements of their strategy include:
- A video-based content marketing program focused around key areas of client interest. The video in this post is one of these – notifying members of critical changes to the tax code and inviting them into a conversation with their account manager.
- Channel marketing through the development unique programs for key non-completing organizations in their industry that connect with their target market.
- Marketing automation – simplifying common marketing tasks so they can do more with less, in less time.
- Account planning with their client team to engage their most valuable clients in a way that adds value and creates better conventions between them and the National Christian Foundation staff.