Bryan Feller Associates has worked with Bertolini Inc. for the past four years managing their lead generation efforts and digital marketing. While lead generation has remained strong, low cost competitors have made it exceedingly difficult for the Bertolini sales force to maintain their sales quotes. In light of this, the company has stepped up sales training efforts. Recently the entire inside sales team, marketing team, and even the CEO attended the Flawless Conversations Workshop. The sales team is now leveraging the power of open ended questions with clients, uncovering hidden needs more effectively. As an added benefit, the entire staff, not just the sales team, has a common language and approach for sales conversations.