Bryan Feller Associates completely rebuilt www.SanctuarySeating.com from the ground up in WordPress. The company needed a way to add large amounts of new content to maintain its search position against aggressive internet competitors. Doing this required an easy to use content management system – and WordPress fit the bill.
The new website design included a number of powerful features behind the scenes. An ad management system serves up specific ads based on the behavior of the user. If the user is looking at stackable banquet chairs, for example, she will see ads and offers directly related to that page. Also, the site employs a search engine marketing plug in that allows a non-technical user to have full control of what the search engines see, including the title tag, meta descriptions, and meta data. In fact, the user is able to preview what the actual Google result will look like for the page she is creating in the WordPress admin panel.