The Bryan Feller Associates team recently produced a promotional video for Absecon Mills as part of an internet lead generation campaign for their sales team and distributors. Absecon Mills is a leading manufacturer of commercial fabrics based in Cologne, New Jersey. The video is based on an off-camera interview with the company’s CEO, Randy Taylor, and focuses on selling their flagship brand “Sherpa-Shire” in the church seating market – differentiating them from low-cost off-shore competitors.
Strategy. Marketing. Sales Enablement.